Saturday, November 14, 2015

An example of how Mercenary uses a product to promote it. The demonstration of products for sale is an old technique, and a good one.

Friday, November 13, 2015

The first recording studio was also the first film studio

Edison's recording studio - the first
Things have progresses since Thomas Edison's first experiments in recorded music. Even at that early stage, you can see that they weren't afraid to change how some things were done, for example the piano on a platform, presumably positioned for optimal pickup by the long recording horn that leads to a wax cylinder recorder.

The basics are often the most interesting because they point out considerations that have been present from the start of the activity - in this case, the proximity of the instrument to the recording device, which is still a matter one has to pay attention to.

Edison was also working on motion pictures and there is an early movie shot in this studio that shows a violin being recorded while two men dance. It is very probably the very first moving images of sound recording.

Thursday, November 12, 2015

Mercenary DX88 Transducers

DX88 Transducers 
Mercenary DX88 transducers have the sonic signature this guitar loves

Listen to the colors of your music

And yes, you can put them on your head!

Compatible with all players, and now only $89.99.


Monday, November 09, 2015

Live Sound has a recurring problem, and it will hurt you

"We've been dealing with PA systems and live sound for decades. All the problems of poor sound have been solved"  

Oh really? I don't think so. Yeah, it's better sometimes, but just as frequently, the sound is mud, and that means your music is mud.

Your livelihood depends on delivering a good product the same way a manufacturer does. It took years of work and practice to create the music, and now it has to be delivered to the audience. Today more successful musicians depend on live performances for their income than ever before.

But what if I told you your product sucks about half the time because the live audio technology in the venue isn't delivering it clearly and well to your audience?

Your fans know your lyrics and overlook the bad audio because they know your songs, but you've left out everyone else who might be there unless your sound is superior.

Legacy (oldies) groups like Ringo, Todd and Tull get away with bad audio because everyone knows their music already. It comes pre loaded in the audiences' heads, like cache. That's why some songs get applause when they start: People already know them and like them, and that's great. Even the FOH person can have this memory and it can fool them into thinking the sound is set up right, when it isn't.

How about your new material?  Unless you already are on the charts,  and if you want to introduce new music live, it had better be at least intelligible to the audience. We don't want them to skip you the next time you are in town, just because they couldn't hear your music. You might get bad reviews by people who say you sucked when you actually didn't. And they won't complain about the bad audio because, well, that's the way it usually is.

Oh, you've heard which rooms are the ones that sound good, but that's not enough. Chance is at work and you and your crew have one chance per night to get it right. I have to tell you that even with a big name and a great venue, about half the time, your sound sucks.

We need to change that. You need to change that. I won't pay to hear you unless you do something about it. That threat didn't matter that much twenty years ago, but it does now because working musicians depend on live events for their income. They critically depend on delivering their product to their audience and if they want to stay around, they need to bring it to newcomers who are the dates, friends, companions, husbands etc of those who might already know you.

Over the next few weeks we'll look more deeply into the bad live audio problem and start to formulate some possible fixes. As always with our previous missions: Crowley and Tripp Ribbon Mics, RF Venue, New55 FILM and others, what you say you need is what we do. I look forward to this new mission under the resurrected, dusted off Mercenary brand.  Bob Crowley

Friday, October 30, 2015

Sean and Compressors - Mercenary tm Origins

Soon we will link to MERCENARY.COM and begin the fight against deadly audio at live performances.

AES demos. Origins of the Mercenary school

The Art of Signals

Signal to noise ratio is a fundamental necessity
in nearly everything electronic, photonic
or sonic.

Sunday, September 06, 2015

Studio Vocalist at Encore in LA

Studio Vocalist Ribbon Microphone

Thursday, December 19, 2013

MERCENARY.COM Letter from Bob

When the property came to us we sent this letter to the old Mercenary customers, many of whom we knew well.

It has been over ten years since Soundwave Research started designing sensors, transducers, antennas, mics, pickups and other things related to the art and science of sound.