Saturday, September 09, 2006
What a Body
The CAD program SolidWorks makes it very easy to render these types of images which can later be used to make actual parts. One of the neat features is the ability to render shadows and reflections, which give some idea of what the part will look and feel like before actually committing cutters to metal.
This particular image is an improved look at the "South Beach" style microphones that we have been playing around with for a long time. These bodies were originally a disguise, intended to mask the look of the final product, and they were intentionally "art deco" to promote a classic impression, which they are not.
Sneaky eh? It's often important to separate looks from performance. Of course, if you see cheaply made unfinished surfaces or a lot of crackle paint which hides many sins, you might not have much confidence in the performance either.
People see not with just their eyes, but by their expectations and also with their fingers and hands. If something looks better when seen in person than expected, then the seen object is regarded more highly. It is hard to convey tactile characteristics in an image on a computer screen, though somewhat easier in a glossy magazine. Naturally your mind's eye is superior at assembling what you have seen and learned into some form of story that conveys the context of how the item might be used for your purposes.
Posted by Bob Crowley at 12:39 PM