Thursday, August 23, 2007

General Cinema Corporation Executives circa 1965

"Ben Hur" and "It's a Mad Mad Mad Mad World" were playing at the many General Cinemas around the Boston Area in the mid 60s.

Each GCC feature presentation began with a cheesy, famous and remarkable Intro Trailer (a non sequitur I admit) consisting of badly spliced clavinet and percussion, and various room noises, and random sounds. This one is worth putting the headphones on.

It is an example where everything is wrong, yet together achieves a certain type of perfection. And it leaves you hanging at the end, listening to noise, which of course it was intended to do.

Click on the execs to see and hear it, or on this image of the projector.

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