Thursday, December 19, 2013

MERCENARY.COM Letter from Bob

When the property came to us we sent this letter to the old Mercenary customers, many of whom we knew well.

It has been over ten years since Soundwave Research started designing sensors, transducers, antennas, mics, pickups and other things related to the art and science of sound.

Thursday, August 01, 2013

Huckleberry era Closed

The closing of Huckleberry Music/Mercenary Audio was much discussed, but not much mention has been made of the motifs, artwork, advertising ideas and trademarks that make the Mercenary Audio brand a good fit for all kinds of merchandise and services today.  I tried to find an old ad that was not specific to any particular product and came up with this one from way back: "More signal  Less noise"tm is something we always agreed with.

The 1960's style of this ad appeals to me. It is, perhaps, visually reminiscent of old TWA posters set to the tune of Tom Waits' "Prices Prices".  Enjoy the humor and the message!

Soundwave Research owns and uses Mercenary, Mercenary Audio, Mercenary Wireless on products and services relating to a wide variety of products and works with sister division to serve wireless needs in venues, churches, theaters and convention centers.

Tuesday, June 04, 2013

John Cate wins Good Song Award. 2nd GSA issues for "You Should've Warned Me"

Ashland, MA June 4, 2013:  Soundwave Research has awarded its second Good Song Award to recording artist John Cate for his song "You Should've Warned Me".  The Good Song Award criteria was met after many months of listening and scanning for that "Good Song". An unspecified, potentially secret award is given to each recipient of the Award, which has previous issued for only one other "Good Song" to date.

Visit this link to find out more about John Cate and his Good Song You Should've Warned Me.